World Vegan Month

6th November 2017

Did you know November is World Vegan Month? What was once regarded as a fringe movement viewed by the wider public with varying degrees of suspicion, veganism is now winning British hearts and minds in ever greater numbers!

According to new research released on World Vegan Day last week (1st November), more than half of UK adults are now adopting vegan-buying behaviours and Britain is more vegan-friendly than ever before.

World Vegan Month

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One in five (19%) cut down on the amount of meat they buy and the same number check if their toiletries are tested on animals, and nearly one in eight (13%) now choose meat or dairy free options from the menu when eating out.

Around half of those surveyed* (51%) said they welcomed the rise in vegan foods available in shops, cafes and restaurants, with almost one in 10 (9%) saying they would like to see an even greater choice of vegan food options on offer.

A third thought there should be better education in schools to teach about the impact of animal farming on the environment, 26% said prisons, schools and hospitals should provide a vegan option by law and 9% think there should be a tax on animal based products.

Half of those surveyed said they know someone who is vegan and a fifth said they would consider becoming a vegan themselves.

World Vegan Month

Far from feeling threatened by an individual’s decision to give up eating meat or dairy, 43% said they respected them for their stance and nearly a quarter (24%) said they admired them.

But many remain to be convinced with nearly half (46%) saying they would never consider becoming a vegan, even if they knew they would lose weight, improve their health and have a genuine impact on animal welfare.

For those who have embraced veganism though, there’s a feeling that the revolution has only just begun.

VNutrition App

Later this month, The Vegan Society will be commemorating World Vegan Month 2017 with the launch of a new app, VNutrition, which has been developed with the support of their in-house dietitian, and will focus on helping vegans hit their nutritional goals.

They will also be launching their Vegan on the Go campaign which will encourage retailers to provide more vegan on-the-go type lunch options, firmly establishing veganism as part of mainstream culture.

World Vegan Month


Iceland in Garden Square has plenty of products and groceries suitable for vegans, or if you want to try out veganism this World Vegan Month. From legumes to nuts and fruits to meat alternatives, it’s your one-stop-shop for tasty and nutritious food!

You can find out more about World Vegan Month at

*The survey was commissioned by The Vegan Society and carried out online by Opinion Matters between 17-23/10/2017 amongst 2,000 UK adult respondents.